How do I take part?
Taking part is easy:
1. answer a few questions to see if you’re eligible
2. download our app or software onto your smartphones, tablets and computers
3. fill in a short questionnaire giving us some information about you, your household and your internet activity.
Once that’s done you simply carry on using your devices as usual.
Our app and software run in the background, securely collecting information about the apps and websites you visit on your smartphones, tablets and computers. It does this without affecting the way your devices work.
What’s in for me?
By becoming a panel member, you have an opportunity to help shape the future of the online products, services and the websites we all use – making them better for all of us.
As a thank you for taking part you'll receive £10 worth of rewards for successfully signing up and installing the app / software, and a further £5-£10 each month you remain on the panel (depending on the number of devices you have).
Rewards are given in the form of e-vouchers, or points that can be redeemed for gifts, merchandise, experiences and more. Rewards can also be donated to charity.
What do we do with this research?
The information collected reveals how the UK is using the internet, this information is used by companies and publishers so they can better understand their audiences. You can rest assured though, that any data will never be shared in a way that could identify you, or expose you to any risk.
This panel is the official online measurement panel for the UK. It is managed by Ipsos MORI and endorsed by UKOM (UK Online Measurement) who govern the UK standard for online audience measurement. You can find out more on the Ipsos MORI website. We really hope you chose to join our panel and enjoy being part of this research.
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