Spinny is a new age used car end-to-end platform in India

Conversion Flow:
* User clicks on the tracking URL.
* User fills in the car details.
* User fills in personal details.
* User verifies the code send on mobile
* User Select the Date & Time.
* Pixel fires here
* Payment will be made only for conversions meeting KPI.

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: OTP Mobile
Report Frequency: Weekly
Validation Period: 30 days

Promotion Methods:
Display banner - Allowed
Blog - Not Allowed
Media Buying - Native - Not Allowed
Media Buying - Social - Not Allowed
Media Buying - Search Generic KWs - Not Allowed
Media Buying - Search Brand KWs - Not Allowed
Media Buying - Search Brand + Generic KW - Not Allowed
Media Buying - Display - Not Allowed
Media Buying - BH - Not Allowed
Telegram / Whatsapp Groups - Not Allowed
Reseller - Not Allowed
Toolbars / Extension - Not Allowed
Mobile app - Not Allowed
Coupon / Deals - Not Allowed
Cashback - Not Allowed
Email - Allowed
Meta search - Not Allowed
Influencer - Not Allowed
Partner Network - Not Allowed
API/Data Fillings - Not Allowed
SMS - Allowed
Social media - Not Allowed
Youtube - Not Allowed
Push Notifications - Not Allowed
Pop Traffic - Not Allowed
Content Lock - Not Allowed
Smartlink - Not Available
ADV_SUB: Lead ID
ADV_SUB2: NA
ADV_SUB3: NA
ADV_SUB4: NA
ADV_SUB5: NA

Payout Slab (Table1): Below slab wise w.e.f 1st April 2023

Billing Metric	Assured	BCM	Auction	Auction-luxury	Luxury
Procurement	2800	1750	1750	1750	3500
Eval Comp	1400	700	700	700	2800

Based on KPIs slab: (Table 2)

Eval to Proc	% of Payout slab to be paid
<3%	35%
3-5%	56%
5-10%	70%
>10%	84%

Detailed KPI:
1. High Intent and High Quality Leads for Inspection and Procurements.
2. Relevant audiences for used car supply system for Assured and Luxury cars (Assured and Luxury cars definition will be shared separately)
3. Other Consideration
Do’s
a. Emailers
b. SMS
c. App notifications
d. Google display
e. Missed call
Don’ts
a. SEM ads on Spinny’s brand kw’s on google/bing.
b. Facebook Ads
c. Native ads on platforms like Taboola, outbrain, mgid, adgebra, Times Native, Yahoo Native etc.
d. Churning the same leads to competition.
e. Cookie stuffing
f. Customers can’t be reached out by any 3rd party/Partners
4. Geo Targeting: NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad, Ahmedabad, Bangalore, Chandigarh, Surat, Kochi and Jaipur w.e.f 29th May 2023.
Note: No payouts will be applicable on any other city except above w.e.f 29th May 2023.
5. Start focusing on driving a good volume of procurements, the more procurement you will deliver, the more percentage of payout slab will be applicable in the month end billing.
* For instance: If you deliver >10% Eval to Proc, you will be paid 84% of the payout slab given in Table 1 above but if you end up delivering <3% Eval to Proc, you will be paid 35% of the given payout slab and so on.

vCommission