No incent, no coreg No brand bidding on search traffic Must get all EMAILapproved General Rules: -Cannot say “improve credit,” “build credit,” “fix your credit” or “repair your credit”; instead say “achieve your credit goals” or “positively impact your credit scores” or something similar -Cannot say “check your credit report for errors”; instead say “check your credit report for inaccuracies.” -Cannot say “protect your identity”; instead say “help protect your identity.” -Cannot say ‘Warning: Your identity has been breached”; instead say “Your identity may be at risk” or something similar Suggestions: -With the rising risk of identity theft, help protect your identity now! -Have you been the victim of a data breach? Check to see if your identity is at risk. -Is your personal information of the dark web? Help make sure you’re protected! -On average there are 3 data breaches a day. Is your information at risk? -Have you been the victim of identity theft? Help get protected now. -Work toward your credit goals. Start now! -Your credit health is important. Check your credit report now. -Do you know your credit scores? Check them now. No craigslist or rental traffic Please be advised that you, or any publisher, cannot use the term “FICO” in any key-word bidding unless prior written approval is received from IDIQ. This includes any variation of social media hashtags with the use of “FICO”. As a reminder, all marketing content that was not produced by IDIQ or previously approved must be submitted for approval before use. Please provide a copy of any marketing content/creative currently being used to market MyScoreIQ, if it was not produced by IDIQ.

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