GovHomeProgram - CPL - US ONLY

Offer Details:

Offer Name: GovHomeProgram - CPL - US ONLY
Payout: $25.00 / cpa
Preview: Preview Landing Page
Categories: Credit Reports/Credit Cards/Credit Repair
Network: ProfityAds
Last Updated: Dec 06, 2022
Countries: US
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GovHomeProgram - CPL - US ONLY
Best Performing Demo: Homeowner Single Family home Good to Excellent credit Over 100K loan amount Best Performing Times: M-F 5am to 4pm Eastern Time Weekend traffic: Ideally weekend traffic should not exceed your weekday volume. Please get approval from your AM first Guidelines: Please ask your AM to provide Geo US Only Best Performing Demo: Homeowner Single Family home Good to Excellent credit Over 100K loan amount Best Performing Times: M-F 5am to 4pm Eastern Time are peak hours Off peak traffic is allowed but we ask there are no spikes out of the ordinary during those off hours. If you choose to run 10K on Saturday, be sure that you did the same on a daily basis during the week. If there are large amounts of traffic during off peak, please be sure it is consistent with the peak hours Weekend traffic: Ideally weekend traffic should not exceed your weekday volume Factors that contribute to a decline in quality Non-homeowner traffic. Consumers with poor credit. Mobile Home traffic Notes Every traffic channel should have it’s own link. For example, a link for email, a link for FB, and a link for native. Ask you AM for details REFI Marketing Guidelines Effective 2/24/2020, we will no longer allow any images of US Treasury Checks on any ad/advertorial/listicle/promotion . Quicken Loans has informed us that if they catch any promotion using any US Treasury Check images past 2/24, they will withhold payment and/or ban the offending IDs. Please let us know if you have any questions or comments on this matter. Thanks. Example of [NON COMPLIANT] Treasury Check Image Thanks for your prompt cooperation As a quick reminder, here are the Guidelines that took effect January 1st, 2020 No use of the image of President Trump or Biden, or images/logos referencing Trump/Biden, Office of the President, or other government offices; No mention of the Office of the President, generally or image/logos/ referencing the Office; Cannot appear to be coming FROM the government or any government entity; No use of the American Flag or a Government Seal No use of trigger terms that make it appear as if the government is handing out money to homeowners - for example Grant, Stimulus, Free, Claim Claims of savings, potential eligibility or dollar amounts must be substantiated and explained in the ad; Qualifying language must be used when referencing monetary and savings amounts. E.g. Language like “on average” or “up to” “as much as” “qualified homeowners” are useful examples, but must still be accurate when used; Claims of savings, potential eligibility or dollar amounts cannot not sound like or claim a guarantee to every consumer, they must also be accompanied with qualifying language; The ad must make sense; All advertising must be truthful; All other claims must be substantiated; No use of false or artificial end dates; No use of false or misleading time-frame (i.e. creating a false sense of urgency); and, Must not name a government agency or product directly without their permission, e.g. Freddie Mac, Fannie Mae, Enhanced Mortgage Relief Program or FMERR. Alternatives can be, “mortgage program”. No mentions of “Congress” approving this or signing for new program Additional info: Pictures of money, houses, office workers are fine. No flags, judges, gov buildings No use of Fannie Mae, Freddie Mac either. That requires their written permission to use their programs in any advertisement. And we don’t have permission to do so PREPOP Instructions: addr={address}&email={email}&phone={phoneNumber}&fname={firstname}&lname={lastname}&zip={zip}&s1=&s2=&s3=&s4=&s5=

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