US Only KPI: 7% Conversion Rate with email traffic. Converts on Sale Allowed: Native, Social, Email, Banner, PPC, Search, SEO ***Restrictions*** NO BIDDING ON THE FOLLOWING BRANDED TERMS: 1) Relevant Branded terms (e.g. Lumigen) Variations of the Branded Terms (i.e.: variations of branded terms examples (e.g. Lumigen etc.) are also NOT ALLOWED. No building branded FB pages that compete directly with the advertiser. ie - A branded FB page that uses the advertisers name No use of the advertiser’s brand name in URL (e.g. www.Lumigenreviews.com , www.Lumigen.com , etc.) No GI email allowed. Only email traffic to TOP LEVEL and cable domains is allowed (e.g. Gmail, Yahoo, Cox, Time Warner, etc.) NO brokering to any networks is allowed The following Media Types are NOT ALLOWED: - Co-Reg - Survey - Pop under - Branded-terms - Incentivized - Network **DO NOT SAY** - Lumigen is medically approved - Lumigen is 100% accurate etc. Physical Opt-Out Address: 73 Greentree Drive #60 Dover, DE 19904 Fake/false celebrity ads/endorsements are strictly prohibited

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