States been targeted:

Targetted States and their respectives zips are in the creative 

Restrictions: No incentivised offers where the offer proclaims a specific deal not relative. No co-reg traffic. No re-brokering or third
party. Seek for Creative Approvals

Disqualifications: Tests, Duplicate, Invalid Contact Info, TCPA Non Compliant, Spanish Speaking Only, Wrong Number, Did Not Apply, Non-homeowners, Mobile Home, Multi-Family Commercial Lead, DNC: Do Not Call list, Has Solar Already, Bad/Poor Credit, Home Not Built, Hung Up On Agent, Incentivized, Mislead/FREE. Power bill must = $150+. Roof shade must not = Lots

Finally we measure quality through the convertibility of leads to appointments

 

Key performance indicator include acceptance rate and return rate

Acceptance rate is total leads accepted/ total leads posted

Return rate= number of returns/total leads accepted

These are just KPIs that are good to know. In the end, it’s the number of sold leads that matters.

Sold and not returned

 

Encyl Digital