Campaign targets users who have been diagnosed with Non-Hodgkin’s Lymphoma (NHL) after using the popular weed killer, RoundUp. This is a massive target market and a notorious brand name. US Only (No Tennessee) Social/Native Traffic Must Submit Screen Shot of ad for approval NO NETWORK SYNDICATION No use of the word “cash” as in cash settlements No images/emojis of cash or checks No use of images/videos that you do not have the rights to Cannot use images or videos that look like a news story Cannot use any verbiage assuming qualification Ex: Can’t say, Take this survey to qualify for compensation Must always use words like “may” or “possible” when talking about compensation Ex: You MAY be entitled to compensation Fake/false celebrity ads/endorsements are strictly prohibited

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