This campaign is looking for callers who’ve recently suffered a severe personal injury physically or psychologically, as a result of the negligence or wrongdoing of another person, company, government agency, or other entity.
-By applying to this campaign, you agree to promote it in accordance with the RingPartner Terms & Conditions, which includes our Acceptable Use Policy, and can be viewed here
-By applying to this campaign I confirm and agree that I will not bid on any specific law firm names or individual lawyers
-Negative keyword match list must include: Morgan and Morgan, Newlin, Morgan, Morris Bart, Thomas J. Henry, Trantolo, 1800thelaw2, thelaw2, Walker Attorney Network, Glen Lerner, Bernstein Law, Jacoby Meyers. *Note: this list will be continuously updated in the future
-No legal-aid, or pro bono calls
-No email traffic
-No rewards / incentive traffic
-No lead form / co-reg / SMS traffic
-Please speak with the Partner Success Team if you have any questions about specific Promotional Methods
For any Legal leads or calls you send to RingPartner, You agree to the following:
1. Your lead generation activities must at all times comply with all applicable state laws and American Bar Association rules, regarding attorney advertising, ethics and client solicitation, and all state bar association rules regarding same, California B&P code §§ 17200 and 17500, et seq., and all underlying rules and regulations including those governing attorney advertising, solicitations and ethics.
2. Advertisements must not be posted, displayed or directed to any websites or URLs that contain communications regarding an attorney’s services or legal services that: (a) either expressly state or imply qualifications of the attorney or the attorney’s services; (b) include misleading information to create unjustified expectations about a specific attorney or the nature of legal services offered; (c) compare the attorney or legal services to those of other attorneys or legal services; or (d) promise results to be obtained by the attorney or attorneys.
3. Advertisements must not contain images or depictions of money, judges, celebrities, extreme emotional appeals, acts of violence or imagery of weapons.
4. Advertisements containing pictures of people, as lawyers, clients, etc., must contain a disclaimer in the footer stating: “All photos are of models and do not depict clients” or substantially similar language.
Examples (not an exhaustive list) of prohibited language:
- Promising results or creating unjustified expectations;
- Describing attorneys as “expert,” “specialist,” “certified,” “best,” “qualified,” etc., however, you may refer to attorneys as “local” or “practicing in [specified area of law]”;
- Statements regarding past success; or
- Any express or implied statements that the consumer is using a referral service.
5. Leads must not be misclassified as pertaining to the wrong legal category or practice of law.
Targeting Ideas & Suggestions:
-This campaign only accepts calls looking for personal injury lawyers. For any other types of lawyers, please direct calls to their respective campaigns
-Please stay away from the following keywords and/or search terms: free legal help, legal aid, free advice, low cost or pro-bono language
-Target different types of severe injuries
-Focus on injury related keywords
-Use keywords related to legal cases for personal injury
-Statute of limitations for most states is six months - target people who have suffered injuries within the last 6 months
Please note: The target region is “All US” however, there may not be complete coverage for all zip codes. Please speak with the Partner Success Team for more information on the specific geo-coverage of this campaign.
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