Minimal call duration: 90 sec

Call limit: 250

Call hours: Monday - Thursday:10am - 11pm 
Friday: 10am - 8pm
Saturday 11am - 8pm
Time Zone: EST

Concurrency cap: 30

11am - 2pm CC is 10
2pm - 6pm CC is 30
6pm - 10 pm CC is 10
10pm - 11pm CC is 10

On Saturdays cc is:
11am -5pm cc is 10
5pm - 8pm cc is 5

GEO: US Nationwide (except Oregon, Virgin Islands, Puerto Rico)

Allowed types of traffic: 

Social (FB ads, Tiktok, Youtube, Instargam, Snapchat, etc)
Paid Search (Google ads, etc)

Definition of a qualified call: Callers interested in Debt resolution, caller needs to have more than $15K-$20K in credit card debt or unsecured debt.

Allowed type of debt:
Credit Cards (more than 15k) 
Unsecured Personal Loans
Medical debt (if medical debt is less than 50% of their total debt amount)

Forbidden type of Debt:
Secured loans
Home repairs
Business loans 
Vehicle loans 
Student loans
Child support debts
Rent/Mortgage/Rent/Utilities bill

Definition of a qualified caller:
- Greater than $15,000 in credit card debt or unsecured debt
- Callers must be employed or have income to pay for services.
- Callers need to be able to make monthly payments $250 - $300
- Сallers must be US citizens
- Callers need to be younger than 80y.o
- Сallers should have email address, SSN 

Definition of non-qualified call: 
Non US Consumers;
Consumers doesn't meet minimum debt or Income amount requirement;
Call did not meet Billable Duration requirement;
Duplicate calls 
Calls sent outside of call hours
Consumers that are already enrolled in a program;
Consumers that don't want to speak about debt;
Consumers that don't have debt issues or are not able to pay monthly payments.
Incentivized calls 
Consumers older than 80 y.o

Requirements for the ad creatives:

Creative must contain only 15K debt or more

Not Allowed for use:

Cheque (This term should not appear in any form—visual or verbal, there has been scenarios where creatives show people holding a check, this is highly prohibited)
Eliminación de Deuda (Debt elimination)
Cancelación de Deuda (Debt cancellation)
Perdón de Deuda (Debt forgiveness)
Condonación de Deuda (Debt condonation)
Free Service/Program (Avoid the mention of free services or programs)
References to government involvement or programs in any form or government-related programs
Mentioning debt from countries outside the USA.

Allowed for use:

Eliminar interes
Reducir deuda
Congelar la deuda
Borrar el interes
Erradicar el interes

Suppression list: https://docs.google.com/spreadsheets/d/1z-1Zd_LJ70bLiMcBYs5KiHOTUZ9_cs5seMni80wsqvo/edit#gid=0

MarketCall