Optout: https://www.greyfinddark.com/o-pmzw-p75-b4f004b53ddf6ee6171f56e2deae24fb From Lines: College AllStar Subject Lines: Guidelines for ad placements: • The main guidelines are to make sure the EDU message is first. We can mention financial aid in the content of an email or display ad, but we need to lead with EDU. I.e. Earn your degree and you may qualify for financial aid. • Email “From” and “Subject” lines can use different verbiage, but CAN NOT use language that includes: Financial Aid/scholarships, Promised job opportunities or salary, School brand names, or incentivized offers (free laptops or gift card) - Approved subject line examples are: Pursue your dream by earning your degree, Find the right college for your degree today, Get the education you need for the career you want, Flexible degree programs for working professionals - Start Today. • No sense of urgency—we need to avoid words like notification, notice, limited time, funds are limited, etc. Anything that suggests that the user may ‘miss out’ on the opportunity. • The schools are also sensitive to superlatives like “top” schools or “best” programs. • Not Allowed: NO Incentivized, NO Classified Ads, NO SMS, NO Tradename Bidding, NO Co-Registration, NO Adult traffic

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