Duration of a qualified call: 130 sec

Mon - Thur 12pm - 7pm EST

Fri 10am - 4pm EST

Calls sent outside of working hours are not billed (!)

Call limits: 75 daily

Concurrency cap: 8
Call approval/refusal time (hold period): 7 days

GEO: US Nationwide (except OR)

Puerto Rico is not accepted

Repeat callers: repeat callers are not paid

Definition of a qualified call: callers interested in Debt resolution, with a current source of income. Caller needs to have more than $15K-$20K of unsecured debt. Credit card debt is most desirable. Customers should not be looking for loans or checks. Callers should be interested in A FREE CONSULTATION about possible debt forgiveness through ATTORNEY-BACKED PROGRAM

Advertiser CAN take medical debt if medical debt is less than 50% of their total debt amount

Allowed types of traffic: - Social, Native, Paid, Facebook ads, TikTok, Snapchat ads, Instagram ads

Definition of non-qualified call: Non US Consumers; Consumers did not meet Minimum Debt or Income Amount requirement;

Call did not meet Billable Duration requirement; Duplicate calls or lead; Incentivized calls or leads:

Consumers that are already enrolled in a program; Consumers that did not want to speak about debt;

Consumers that did not have debt issues

No Debt, Only Secured Debt, Federal Debt, Looking for Loan, Looking for a check.

All creatives must be submitted for approval prior to launch

Requirements for the ad creatives:
In the ads it's forbidden to use the phrases "eleminate debt", "forgive debts", "get rid of 100% of debt" and the word eliminar and indulto 

It's forbidden to use any images of politicians or government meetings to avoid callers who think it's a government program.
Don't use pictures of Banks, name of  Banks, checks.
It's strictly forbidden to mention any Personal loans in the ads.

Creative must contain only 15K debt or more

MarketCall