Minimal call duration: Dynamic (based on RTB response) 

Payouts: Dynamic (based on RTB response) **Review Payouts by Zip: Marketcall Bid Map**

Minimal call duration: Dynamic (based on RTB response) 

Time Zone: EST

Call limits: none

Concurrency cap: Dynamic (based on RTB response) 

GEO: Dynamic (based on RTB response) 

Call approval/refusal time (hold period): 7 days

Definition of a qualified call:

• Caller must be interested in new service within service area.
• Seeking HVAC & Air Conditioning Services
  
• No customer service calls, billing etc

Traffic Accepted: Paid Search, SEO

Prohibited types of traffic: FB Marketplace, Social, SMS

Restricted: Brand bidding, fake testimonials/reviews, superlatives like best, cheapest, greatest, lowest, etc., verbiage insinuating free or discounted services not allowed.

Calls might be refused upon merchant's reporting/tracking system (duplicate, duration discrepancy)

**IMPORTANT: Must add the following disclaimer at the bottom of your site

Disclaimer: [This site] is a free service to assist homeowners in connecting with local service providers. All contractors/providers are independent and [this site] does not warrant or guarantee any work performed. It is the responsibility of the homeowner to verify that the hired contractor furnishes the necessary license and insurance required for the work being performed. All persons depicted in a photo or video are actors or models and not contractors listed on [this site].

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