Description
24/7 Nationwide
Ages 18 and above
Not Accepting Email Traffic
SOCIAL ONLY- NEED PROOF
Core audience
● Over-indexes black or latino by 3-5x. under-indexes on asian 1/3x
● Service industry (restaurant, retail, administrative)
● Cities where driving is a requirement (Atlanta, Dallas), suburban or exurb
● Tends to visit coupon and deal sites
● Age 20-55. Above 55 is just as valuable per sale, but conversion rate declines due to
skepticism of buying online. 65+ converts 60% as much as average
● Male and female are equally valuable. Visit mix is 55% female, 45% male
Desktop usually gets us ~2x more revenue per visit over mobile
Prior Insured Customers get us ~1.5x more revenue.
Homeowners get us ~1.25x more revenue.
Age range should ideally be between 19-60
States breakdown. Insurance rates regulated by insurance boards
- 1.80x: RI, UT, FL, NV, DE
- 1.30x: MD, VT, OR, MT, ID, SC, ME, KY
- 1.1x: OK, LA, VA, PA, NH, NM, TX, GA, WY, SD, CO, AZ, WV, AK
- 0.9x: CT, MO, IN, MN, MA, NE