Name: Groww Android Mobile CPI - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPI

Category: Demat

Description: Services platform where users can find their investment solutions pertaining to mutual funds, stocks, US Stocks

Conversion Flow:
* User clicks on the tracking URL
* User install the app and open it
* Install postback is triggered (Payable event)
* User enters the mobile number and makes the registration
* User confirms the OTP received by SMS
* User create the password
* Registration postback is triggered
* User makes the first trade
* Stocks First Transaction postback is triggered
* Payment will be made only for conversions meeting KPI

Tracking Information:

Frequency - Realtime
Report Frequency: 24 hours
Attribution Platform: Appsflyer
Attribution Window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:
1. For inventory, Incent traffic is strictly prohibited, please keep a check on it.
2. Fraud: P360 Tools (Only Clean Installs Will Be Billed)
3. Soft KPI: Install to Signup (af_complete_registration) - 60-70%
4. Soft KPI: Registration to Investment (Stocks_first_transaction) - 15%
5. Geo Targeting: Pan India

vCommission