Minimal call duration: 90 sec 

Call hours: Monday- Friday: 8:00am -8:00pm
                    Saturday: 8:00am - 7:00pm
                    Sunday: 9:00am - 5:00pm
                               
Time Zone: EST     

Call limits: 20 (to start)

Сoncurrency cap: 10

Application processing time (hold): 7 days

GEO: https://docs.google.com/spreadsheets/d/14tfAgIgF7KNPHHbsHb3ImTSs5TFAq_WWpNK9x1xSDqA/edit?usp=sharing

Definition of a qualified call: 

• Callers interested in getting Pest control services.
• Structures NOT supported: Apartment complexes, commercial businesses and shared wall/row homes.
• Accepted pests: WASPS (paper, bald faced, mud dauber, yellowjacket), ANTS (sugar, pavement, fire, carpenter), SPIDERS (brown recluse, wolf, hobo, cellar, jumping, black widow), CRICKETS, EARWIGS, PILL BUGS, SILVERFISH, MILLIPEDE, CENTIPEDE, COCKROACHES, TICKS, FLEA, MOSQUITOS, RODENTS (rats, mice, vole)

Definition of an unqualified call: Services offerings NOT Provided: Squirrels, Chipmunks, Possum, Racoon, Ground hog, Gopher, Snake removal, Deer, Fox, Bats, Birds, Bed Bugs, Powder Post Beetles, Termites, Maggots, Grubs, Armyworms, Dogs/Cats, Dead/Wild animal removals. No customer service or billing calls.

Allowed types of traffic: Paid Search, SEO, GMB

Forbidden traffic: Incentive, Co-reg, Rewards, Mystery Shoppers, Ringless Voicemail, For Google Search, exclude brand-related keywords.

Calls might be refused upon merchant's reporting/tracking system (duplicate, duration discrepancy)

MarketCall