About the campaign: Acordo Certo is a digital platform that facilitates debt negotiation between consumers and creditors in Brazil. Its goal is to help indebted individuals renegotiate financial liabilities, offering more accessible conditions such as discounts and installment plans.
Model: CPL
Pixel fires upon: After the user enters information into the following fields to check debts associated with their CPF: CPF number > Date of Birth > Mobile Number > Email > Accept the Privacy Policy Terms > Generate agreement and payment slip > DONE!
Accepted media: Email Marketing, Display, Contextual, Push, SMS, WhatsApp, and Native Ads.
Prohibited media: Incent, PPC, Facebook Ads
Targeting: People interested in: clearing their credit records, getting loans or renegotiating debt, and managing personal finances. Users who visit websites like Serasa, Boa Vista, and Reclame Aqui to check their credit scores or outstanding debts.
Country: Brazil - Metropolitan regions with the highest default rates: Southeast (São Paulo, Rio de Janeiro, Minas Gerais), Northeast (Bahia, Pernambuco, Ceará), and South (Rio Grande do Sul, Paraná).
Campaign validation: Agreements made and completed (paid) - Based on client report - Dashboard with daily updates.
Average campaign conversion: Email: 4%, Display: 3,5%

LeadBit