Minimal call duration: Dynamic: 90 - 130 secs

Call limits: 300

Call hours:  Monday - Friday: 12pm - 8pm

Concurrency cap: ~20

Hold period: 7 days

GEO: US Nationwide (ex. OR)

Definition of a qualified call: Callers interested in debt consolidation/settlement program. Spanish callers only.
- Greater than $15,000 in UNSECURED credit card debt. 
- Callers must be employed or have income to pay for services.
- No Personal loans
- No government programs
- No federal debt
- No student loans
- No business debt
- No Auto Loan
- No Indian tribal loans
- No pay day loans

Allowed type of traffic: Social, Native, Paid, Facebook ads, TikTok, Snapchat ads, Instagram ads

No ad verbiage to include: Goverment program, COVID, stimulus, government assistance, free money.

No ringless VM or SMS traffic of any kind. 

Calls might be refused upon merchant's reporting/tracking system (wrong GEO, duplicate, not meeting parameters of a qualified call, etc.)

Requirements for the ad creatives:
In the ads it's forbidden to use the phrases "eleminate debt", "forgive debts", "get rid of 100% of debt. 80% etc" and the word eliminar and indulto .

It's forbidden to use any images of politicians or government meetings to avoid callers who think it's a government program.
Don't use pictures of Banks, name of  Banks, checks.
It's strictly forbidden to mention any Personal loans in the ads.

Creative must contain only 15K debt or more

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