Tier 1:Fixed $28 / 90 sec

Call limit: 50 daily

Call hours (AEP 2025- No Weekends): 
10/15/25: 5:00pm - 8:00pm 
10/16/25: 4:00pm - 8:00pm
10/17/25: 2:00pm - 8:00pm
10/20/25: 8:00am - 9:00pm
10/21/25: 8:00am - 9:00pm
10/22/25: 8:00am - 9:00pm
10/23/25:8:00am - 9:00pm
10/24/25: 8:00am - 8:00pm
10/27/25: 8:00am - 12:00am resumes from 4:00pm - 9:00pm
10/28/:25: 8:00am - 12:00am resumes from 4:00pm - 9:00pm
10/29/25: 8:00am - 9:00pm
10/30/25: 8:00am - 9:00pm
10/31/25: 8:00am - 9:00pm

Time Zone: EST

GEO: Zip Codes:  https://docs.google.com/spreadsheets/d/1JTQ7N9fgJ8EONgITu2_BWAnRZ3Q1mymcV1W7nbovcIE/edit?usp=sharing

Tier 2: Dynamic (based on RTB response)

Call hours: Monday - Friday 9am-7pm EST 
Call limits: (based on RTB response)
Concurrency cap: (based on RTB response)
GEO: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY

Target:  Under 70 (note: ages 75+ generally have lower closer rates and lower persistency (fall off and disenrollment rates). Ages are STRONGLY taken into consideration on the buy and cap allocation).

Call approval/refusal time (hold period): 7 days

Repeat callers: repeat callers are not paid

Calls might be refused upon merchant's reporting/tracking system (wrong GEO, duplicate, not meeting parameters of a qualified call, etc.)
No aggressive angles are allowed. SMIDs are required

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