Targeting: Entire United States
Payable Goal Name: Sold
Flow: Users need to complete the multi-step lead form and complete the application.
Traffic : All except BOT, Misleading, Adult, Incentive.
Traffic from 9am PST to 1pm PST

Targeting & Performance:
1. Users who have good credit score - Excellent and Good Credit score users should be more.
2. Salaried professions with monthly income above $3500
3. Loan amount above 1000 USD
4. Age 30-55 years
5. Work Experience 2-7 years
6. Below are top states to target: TX, TN, SC, MO, AL, LA, WI

Creative Guidelines:
Can say: Loans from $200 - $50,000
Must include "T&C apply, see site for details" somewhere in the images or accompanying text

Restrictions:
ALL custom creatives must be approved before using for promotion. Only scripts are required for initial approval on any image/video ads.
Please encourage your teams NOT to copy other sources' creative and only submit creative that is unique/new.
No false claims under any circumstances
No government mentions, rebates, incentives, etc. Don’t even imply it.
No cash-heavy imagery in any way – wads of cash, ATMs, making it rain, etc. Most social platforms have started banning these ads on loan offers as well.
If you have generated leads with Bot, you risk non-payment for all the traffic generated by subIDs.
No use of brand names or logos, unless specifically approved by Advertiser.
Creatives/Pre-lander has to be approved by the advertiser before taking the campaign live.

The EPC goals are the following :
Search PPC and social traffic - $3-$8 EPC
Display/linkout about $1.50-$3+
Email in the $1.50 range

These are some insights where we have seen good performance from our partners. Refine your marketing strategies and optimise your traffic, enhance customer targeting and optimise your data to see better results. This will really help to improve CR:

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