Targeting: Entire United States
Payable Goal Name: Sold
Flow: Users need to complete the multi-step lead form and complete the application.
Traffic : All except BOT, Misleading, Adult, Incentive.
Traffic from 9am PST to 1pm PST

Targeting & Performance:
Gender: Male & Female
Age: 25+ years
Min loan amount: $200
Max loan amount: $50,000
User type: Salaried users
Income method: Direct Deposit
Credit Score: Above 650

Creative Guidelines:
Can say: Loans from $200 - $50,000
Must include "T&C apply, see site for details" somewhere in the images or accompanying text

Restrictions:
ALL custom creatives must be approved before using for promotion. Only scripts are required for initial approval on any image/video ads.
Please encourage your teams NOT to copy other sources' creative and only submit creative that is unique/new.
No false claims under any circumstances
No government mentions, rebates, incentives, etc. Don’t even imply it.
No cash-heavy imagery in any way – wads of cash, ATMs, making it rain, etc. Most social platforms have started banning these ads on loan offers as well.
If you have generated leads with Bot, you risk non-payment for all the traffic generated by subIDs.
No use of brand names or logos, unless specifically approved by Advertiser.
Creatives/Pre-lander has to be approved by the advertiser before taking the campaign live.

The EPC goals are the following :
Search PPC and social traffic - $3-$8 EPC
Display/linkout about $1.50-$3+
Email in the $1.50 range

DYNU IN MEDIA