Forbidden Traffic Sources: - No False Claims - No Negative Advertising (Scam, Warning, Danger, etc. language) - No Brand Impersonation - No Brand Bidding - No Incent - No Co-Reg - No Survey - No SMS - Ask AM For Email Traffic - No Adult

MANDATORY NEGATIVE KEYWORDS: (Campaign & Account Level) "Moerie Haircare" [Moerie Haircare] "MoerieHaircare" [MoerieHaircare] "Moerie" [Moerie]

Brand Disclaimer Affiliates are not allowed to bid on any keyword, phrase, or sentence that contains the brand name. For example, bidding on phrases like "Moerie Haircare Review" or "Is Moerie Haircare Legit" is considered brand bidding, and is therefore not allowed. This includes misspellings. Affiliates are not allowed to impersonate the brand. For example, using brand name in domains or sub domains.

Language: English Conversion Point: Valid Sale (CC Submit) GEOs: US only

Cost to Consumer: 1 Bottle: $64.99 each 2 Bottles: $44.99 each 3 Bottles: $35.00 each

KPIs: 35-60 age, 90% women Allowed Traffic Sources: - Banner/Display - Paid Social (Meta Ads, TikTok Ads, etc) - Paid Search (Generic Keywords) - Trademark+ - Native Ads (Taboola, Outbrain, etc) - SEO/Organic - Video Review - YouTube Ads

Forbidden traffic types/false Advertisements Will NOT Be Paid For Fake/false celebrity ads/endorsements are strictly prohibited

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