Forbidden Traffic Sources: - No False Claims - No Negative Advertising (Scam, Warning, Danger, etc. language) - No Brand Impersonation - No Brand Bidding - No Incent - No Co-Reg - No Survey - No SMS - Ask AM For Email Traffic - No Adult

MANDATORY NEGATIVE KEYWORDS: (Campaign & Account Level) [Moerie]

Language: English Conversion Point: Valid Sale (CC Submit) GEOs: US only

Cost to Consumer: 1 Bottle: $64.99 each 2 Bottles: $44.99 each 3 Bottles: $35.00 each

KPIs: 35-60 age, 90% women Allowed Traffic Sources: - Banner/Display - Paid Social (Meta Ads, TikTok Ads, etc) - Paid Search (Generic Keywords) - Trademark+ - Native Ads (Taboola, Outbrain, etc) - SEO/Organic - Video Review - YouTube Ads

Forbidden traffic types/false Advertisements Will NOT Be Paid For Fake/false celebrity ads/endorsements are strictly prohibited

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