IntegrationAppsFlyer

TAMBADANA: Fast Cash Loans Tambadana is a digital loan service helping salaried individuals in Malaysia access fast and reliable personal loans. With a quick application process and minimal documentation, Tambadana makes borrowing simple for those who need financial support. Loans are disbursed directly to the customer’s bank account upon approval

Preview
Android: https://play.google.com/store/apps/details?id=id.tambadana.app&hl=en&pli=1

Campaign Details:
Platform: Android
GEO: Malaysia
Tracking Platform: Appsflyer
CTA: Allowed
VTA: Not allowed
Model: CPS
Appsflyer Payable Event: af_disburse
Payout: 12$ per first disbursed loan
 

Anti-fraud System: Protect360

Reconciliation Process:

Facebook/Google traffic: Raw data in AppsFlyer

In-app traffic: Via CRM system

Campaign Naming: campaign=LB_CPA (agency name)

Conversion Flow (APP): Install → Open App → Registration via phone number → Provide personal information → Approval Stage (Not a Payable Event) → Confirmation by customer → Loan Disbursement (Payable Event)

Required Action:
Users must complete the application for their first loan through the website or mobile app, successfully pass the approval process, and have the loan disbursed into their account

KPI / Goal: While we have no strict KPI requirements, our priority is to target relevant, high-quality users to maintain a solid loan approval rate and minimize default risk

Targeting Criteria (for information):
Age: 21–59
Employment: Employed
Net Monthly Income: > 1,500 MYR

Loan request can be rejected if (for information):
Customer is unemployed, student, housewife, or pensioner
Customer works in restricted industries (lawyer, army, police, navy, etc.)
Identification (email, phone, bank account, Seon ID) is invalid, blacklisted, or duplicated Device is a virtual machine, duplicated, or flagged for suspicious similarity
Selfie or documents are invalid or unclear
Customer has no verifiable income
Customer is not a citizen of Malaysia

Traffic Restrictions
✔️Allowed: Social Media Ads & Platforms, Display Ads / Banners, Native Ads, Push Notifications, Email Marketing, Interstitials, Pop-Ups & Pop-Unders, Social Messenger Apps, Sub-affiliate Networks, Direct Linking, One-time Self Conversion

❌Not Allowed: Adult / Pornographic / Violent Content, Gambling, Cashback or Incentive Traffic, Coupon & Discount Codes, Retargeting (RT), CTV, Brand Search, Google Traffic

Creatives: https://drive.google.com/drive/folders/1lz0Zlnza5gDLpRepEk_0x8cJwsmN9QPM?usp=sharing

Events:
af_full_app -completed application on the website or mobile app ( for optimization)
af_disburse - disbursed loan (paid event)

Confirmation:
Mobile App: Based on Appsflyer P360 – number of af_disburse minus post-attributed fraud events (Raw Data Report by event date)

LeadBit