Description: Everyday Life is an online life insurance concierge service, and we have seen substantial growth and success with the brand over the past several months. Their main mission is helping obtain life insurance for everyday people, and they remain committed to providing cost-effective life insurance, targeting people who don’t believe they can afford it or qualify elsewhere

Requirements: Converts on Application Submission 

First, the user will complete a quick 2–3-minute assessment on the first page to obtain high-level insights, gathering information such as age, gender, health conditions, habits, and previous or current life insurance policies if applicable. From there, Everyday Life will provide the user with several tailored recommendations for life insurance policies to choose from based on their answers. Once the user has selected a policy to proceed with, that is where the application process will begin and takes around 10-12 minutes, with most users knowing if they are approved instantly. They are targeting an audience focused on life insurance or securing financial peace of mind in general

You need to provide a placement before you start running the offer. Conversions without a placement will be rejected

Allowed Methods of Promotion:
• Display traffic
• Native traffic
• Social traffic

Restrictions:
• No Adult traffic
• No Auto subscription
• No Bot traffic
• No Content Locking
• No Coreg
• No Email traffic
• No Fraud
• No iFrame
• No Incent
• No Proxy or VPN
• No SMS traffic
• No Spam

Target:
- Women
- People aged 25-50
- Employment/Individual annual income (top 3 segments in order of importance): $20-50k, Stay and home spouses, > $100k
- Top States: MS, AL, LA, GA, SC, WV, WI, MI, IL, OH, AR, NC, FL, TX
- If possible, when targeting to: (1) avoid NY and (2) focus on southern states, and (3) if a broader net is required add Midwestern states

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