NEED PROOF
Auto Ideal Consumer Profile: 35-55 yr old, homeowners, insured, married, multi car, good+ credit
Offers Can Be Run 24/7
Peak Day/Time: Mon-Fri, 9am-5pm EST
**seeing stable stats start as early as 6am and lasting thru to 11pm
Traffic Types Allowed: Native, Facebook, Snapchat, TikTok
Traffic Restrictions: No paid search, SMS, co-reg, path, pop-under, call center, offerwall, bots or incent such as rewards, freebies, surveys, cash-back, etc,.
Zero Tolerance Policy: If there is an issue with the traffic, we will hold all payments and deem non-payable on the account level. No use of our offer as a redirect campaign, No blending sources on an ID, No IAB targeting push/context for Native, No Coreg, No SMS, No Incent, No Reward Site, No Survey, No Re-Brokerage. No trademark bidding of any variation of spelling of carriers.
Approval Steps:
Confirmation of Compliant Ads & Compliant Presell
Using unapproved creatives will result in forfeited commission.  Please ensure you are sending over creatives for approval PRIOR to starting a new test.
Ad Copy Guidelines:
No carrier brands/names/logos in any ads visually or mentioned in scripts
No government rebate verbiage/‘new program’/non existent state programs
No safe driver gas card angles
No use of headlines that allude to legislation changes impacting drivers
Ex. “Big Change”, “Drivers furious”, “New Road Rule…“, “New Rule…“, “Huge Change…“, “Massive Change …”"New Policy" "New Benefit"
No celebrity or political figure AI video, impersonator or likeness
No DMV images / Military angles
No crossing out brands in reference to choosing Auto-Savings
No cash images
Presells must have ‘Advertorial’ clearly and conspicuously displayed at the top of the page
Any ads that are spoken in 3rd person by an actor needs the disclaimer “Paid Actor Portrayal”

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