Company’s Description: Aditya Birla Finance Limited ("ABFL") is among the leading well-diversified financial services company in India offering end-to-end lending, financing and wealth management solutions to a diversified range of customers across the country. ABFL is registered with RBI as a systemically important non-deposit accepting non-banking finance company ("NBFC") and ranks among the top five largest private diversified NBFCs in India based on AUM as of March 31st, 2017. Along with its growth, ABFL has maintained healthy asset quality with GNPA at 0.53% on 90 DPD as of September 30th, 2017. This is reflected in its short-term credit rating of A1+ by India Ratings & ICRA, long-term credit rating of AAA by India Ratings and AA+ by ICRA and Perpetual debt credit rating of AA+ by India Ratings and AA by ICRA.

Campaign’s Description: The campaign needs to be promoted on CPL module for the personal loan where the validation will be done for qualified leads only.

Campaign’s Objective: To generate quality leads for the Personal loan.

 

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