Category: CPT Activation Trial

Vertical: VPN App
✅ Target Audience: Paying users 18+ with iOS 14+ devices
✅ CAP: Up to 150 activations per day per GEO

Hold: 30 days

Allowed Traffic Sources:

All are allowed except those explicitly prohibited below.

🔹 Best Sources:

Facebook Ads

Google Ads

YouTube Ads

Push in-page

Pops

Adult Network +18

Prohibited:

🚫 Attracting non-targeted audiences (non-paying users, under 18)

🚫 Using traffic from exchanges

🚫 Misleading users in creatives

🚫 Any kind of fraud (stolen payment methods, DDoS attacks, multi-accounts, bot traffic, incentivized traffic)

🚫 Using celebrities in creatives

Not Paid:

❌ Traffic that violates the restrictions

❌ Inactive traffic (no re-deposits)

❌ Traffic that does not meet the offer KPIs

HARD KPI (Mandatory Requirement):

📌 Refund Rate must not exceed 10%. If the refund rate is higher, payments may be revised or declined.
Soft KPI:

✅Trial-to-paid conversion – 20% or higher (every 5th subscriber must purchase a paid subscription)
✅ EPC - 0,033$

✅ CR Click-to-Install: 2.62%
✅ CR Install-to-Trial: 20%
✅ Cookie Lifetime: 30 days
✅ Last Cookie Win: Yes

Categorically prohibited:

Attracting non-targeted audience (not solvent, under 18 years old);

Traffic from exchanges;

Misrepresentation - promises in creatives that are not actually such;

Fraud - any fraudulent actions, including the use of other people's payment means and accounts, ddos-attacks, involvement of relatives and friends, etc.

Use the tracking links of the offerer directly, without abbreviations

Use of celebrities in creatives

Not paid:

Traffic that falls under one or more restrictions from the "Categorically Prohibited" list;

Inactive traffic - complete absence of bids and/or re-deposits (if any);

Traffic that does not meet the KPIs of the offer (if any);

Multi-accounts, test conversions, scams, websites, bot traffic, torrents, motive, incent, celebrities in creo.

MUST FOR WEBMASTERS: before launching traffic, check with your personal manager about the relevance of the offer and the possibility of launching on it. If something is unclear or the terms of the offer require additional coordination (sources, creatives, approaches, etc.), contact your manager and resolve all issues before the launch. Otherwise, you take full responsibility for your work and its result. If you do not work with the given offender for 2 weeks, be sure to check with your personal manager about the relevance of the offender and the possibility of launching on it. Otherwise, we are not responsible for your traffic after this period.

MyBid Partners