Name: Fibe.in CAIR CPL - India

Channel: Web & mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPL

Vertical: Lead Gen IN

Category: Loan

Description: Fibe (formerly EarlySalary) is an instant digital lending platform in India that offers fast, collateral-free personal loans ranging up to ₹10 Lakh. Key features include quick processing, flexible tenures from 3 to 36 months, and direct cash disbursement into your bank account within minutes.

Conversion Flow:

* User clicks on the tracking URL

* User enter mobile number

* User Verify with OTP 

* User's credit score is displayed.
* Pixel fires here

* Payment eligibility is strictly based on the agreed KPIs.

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: Mobile OTP
Report Frequency: Daily
Validation Period: 15 Days

Promotion Methods:
Content - Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. Age: 21 - 55 years of age
2. Employment Type: Salaried professionals only
3. Minimum Monthly Salary: ₹20,000
4. Salary Credit: Salary must be credited directly into a bank account
5. Credit Score: CIBIL score of 682 and above (Preferred)
6. Location: Users residing within our serviceable locations (approximately 5,000 serviceable pin codes across India). The detailed pin code list is attached.(Preferred)
7. Billable Event: Successful credit score generation per unique user
8. Final validation will be done on client CRM.

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