Restrictions
Monday-Friday traffic only. Peak hours are 7AM - 12PM PST.
Absolutely NO Incent or Co-Reg allowed.
Absolutely no modification of creative, from lines, or subject lines allowed.
Custom creatives must be approved prior to use.
Best states to target: Florida, Georgia, Indiana, Nevada, Texas
Accepted States: Alabama, Alaska, Arizona, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Georgia, Iowa, Indiana, Idaho, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Michigan, Mississippi, Missouri, Nebraska, Nevada, New Mexico, New York, North Carolina, New Hampshire, New Jersey, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Vermont, Washington, Wisconsin, West Virginia
Not Accepted: Connecticut, Hawaii, Illinois, Maine, Montana, North Dakota, Oregon, Rhode Island, Wyoming, California, Colorado, Utah, Virginia
Minimum required fields to make pixel fire: First Name, Last Name, Email, Phone, State, Debt amount has to be over $15k in unsecured debt and not a duplicate lead.
Custom Creative Guidelines:
- should say "credit card debt" instead of just "debt". “Unsecured debt” can be mentioned as well but needs to also mention the credit card debt
- No Branded logos (Apple, VANS, Nike, Gatorade, etc.)
- Cannot use the term “economic relief”
Cannot Say
- "economic relief"
- no guarantee that a user will qualify, need to use "could, may, possibly, might" qualify
- “settlement” wording - **use either “relief” or “resolution” as those are the key terms acceptable for COA**
- "100% Free"
- "no risk"
- no longer allowing any mention of the pandemic as it has been over 3 years now and no longer considered a national threat/emergency
- No "debt consolidation"/ "debt elimination" - ** instead use "debt relief" or “debt resolution”**
- cannot mention “find relief from late payments and high-interest balances”
- cannot reference “Financial Forgiveness through this new policy to relieve stress from Past Due Payments, Medical Bills, Utility Payments”