AARP Black Friday/Cyber Promo
(11/19-12/9)
****ZERO TOLERANCE POLICY - NO mention of AARP in From Lines in ANY instances: Friendly From, sending name, or domain.
- No random numbers/letters can be used in domains. They must be considered truly readable.
- Users can receive an AARP email from a list NO MORE than 6x per month.
- AARP does allow for emails to OPENERS within 5 days - this does not count again the 6-touch rule.
- FROM, SL, and Creative cannot be altered from approved creatives.
- IF you have specific creative requests, those can be sent to AARP for approval
- Creatives must include "paid advertisement" language
- Opt-out link must be in readable text and cannot be part of an image - if your template includes opt-out as part of a clickable image, then you must also include a text version of the opt-out link so it is readable in all use cases.
- Mailers must use their own address for the physical opt-out. This must be included on the creative prior to deployments.
PROOF IS REQUIRED TO BE SENT PRIOR TO DEPLOYMENTS FOR APPROVAL
Please ensure that the following user is suppressed:
[email protected]
[email protected]