Description Test budget: 75 leads/week (social) PER PUBLISHER Target Audience: Homeowners, Aged 40+, Credit Score 550 and above Target average debt amount is $24k+ Avoid the following four states: OR, VT, WV, WI. Creative Requirements: Prohibited Terminology and Imagery: • DO NOT use Terms like "Debt Free," "Totally Debt Free," "Eliminate," "Wipe-out," "Erase," "Cancel" your debt, and "Clear Debt Fast" are prohibited as they imply complete and immediate debt elimination which is not accurate. • DO NOT use Phrases such as "30-second eligibility," "two minutes to enroll” INSTEAD say, “Enrolling only takes a few minutes" or "Check your eligibility in minutes" • DO NOT say terms like "exclusive" or "special" unless specifically approved by NDR. • DO NOT make claims of immediate debt relief or quick turnaround for results. INSTEAD talk about the emotional relief by starting a program • DO NOT not use "Approved" or "Declined." INSTEAD, use "See if you qualify" • DO NOT use images of cash or destroying credit cards. • DO NOT use images of legal documents, or government seals (this implies physical endorsements) • DO NOT use “Breaking News” or create a false sense of urgency or newness Website Guidelines • AVOID terms like "debt elimination," "cash finder," and "legal forgiveness.” In Web Domains. Ensure webpage URLs and titles are accurate and not misleading. • DO NOT imply any connection with government or official programs. Claims and Comparisons • AVOID statements that suggest a guaranteed or immediate reduction in debt. For example, instead of "Lower your debt" or "Lower your payments," use "low monthly program payment" if approved by NDR. • DO NOT suggest that NDR makes payments to creditors or that the program will replace existing payments.

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