Description: Find Local Roofing Contractors By Zip Code! Get FREE Estimates and PRICING for your Roofing Project Today! Building roofing codes generally permit two layers of asphalt shingles to be applied to a house, so stripping off everything down to the plywood sheathing may not be your only option. Nailing new roofing shingles over existing ones is inexpensive, quicker and reduces labor. Unfortunately, the ability to check the sheathing for signs of water damage is not an option with this route.  If your roof is in good shape but has some damage (due to a downed tree or wind storm/lost shingles etc), an overly is worth considering

Requirements: Pixel fires when quick short form completed > Fires on a successful lead sold. Conversions fire in real time

You need to provide a placement before you start running the offer. Conversions without a placement will be rejected

Allowed Methods of Promotion: Search traffic only

Restrictions: 
• No Adult traffic
• No Auto-Subscriptions
• No Bloggers
• No Cashback & Rewards
• No Contextual
• No Coreg
• No Email traffic
• No Fraud
• No Icon Ads
• No iFrame
• No Incent
• No Mobile App/In App traffic
• No Pop-up/Pop-Under/PPV
• No Proxy or VPN
• No Social traffic
• No SMS traffic
• No Spam

These are not allowed in Ads/Landing Pages:
▪ Guaranteed
▪ Pre-screened
▪ Pre-qualified
▪ Insured
▪ Licensed
▪ Bonded
▪ Assistance
▪ State Approved
▪ The term “program” in any context. We provide a service for homeowners, but not a “Program”
▪ "Qualify", as it implies there is a giveaway or program. "Qualify" is permitted if accompanied by language that clearly states the "qualification" is for a quote or for potential savings. (i.e. "You could qualify for a quote if you own your home in Austin”)
▪ Rebate

Ads and Landing Pages may NOT include the following:
▪ Any reference specific to incentives, government programs, grants, ‘hud’, ‘PACE’, low-income housing assistance
▪ Name, logo, imagery, or likeness of any home improvement or home services contractor, company, or store Including but not limited to; The Home Depot, Lowes, Tesla
▪ “No Money Out of Pocket” or “$0 Out of Pocket”, or “$0 Cost Installation”
▪ May not use or call out a specific number of homeowners in the ad copy. (ie: “Looking for 200 Homeowners in need of Windows”)

Ads and Landing Pages may NOT include specific promotions. Examples include but are not limited to:
▪ Phrases like "state-approved" or "government-approved" are not permitted.
▪ Buy 1 Window, Get 1 Free 1
▪ Specific savings percentage
▪ Expires Soon!
▪ Specifics about warranty
▪ Specifics about financing offer
▪ Limited Time Offer - This includes language like "this offer expires soon", "end of the month", etc

Usage of “FREE”
▪ The word “Free” as it relates to any home improvement service is NOT ALLOWED (ie: “Free Solar”, “Free Window Replacement”, etc)."
▪ The word “Free” may be used sparingly as it relates to the cost of receiving quotes (ie: “Get Free Quotes for Your Windows Project”)
▪ The word “Free” may not be used in any way that can mislead consumers
▪ Specifically, regarding Solar ad copy, the following phrases are strictly prohibited: “Free Solar Panels”, “Go Solar for Free”, “No Cost/$0 out of pocket”, “State giving away solar panels”, “Government giving away solar panels”, “Government program”
▪ If “Free” is used in a paid search ad description for home security, the ad description must also include the words “$99 installation fee and purchase of alarm monitoring services required.”
▪ For all projects the following phrases are strictly prohibited: “Zero out of pocket”, “nothing out of pocket”, “$0 out of pocket”, “{Project Name} Program”, “Giving Away {Project Name}”, “Free {Project Name}”. “....give you {Project Name}”, or anything that implies a free project

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