Name: Starbucks.in Whatsapp Chat Initiation CPL - India

Channel: mWeb

Operating System: Android & iOS

Incentive: Non-Incent

Conversion Type: CPL

Vertical: Branding

Category: Branding


Description: Learn more about the world of coffee! Discover More coffee world Coffee Culture Art & Science Of Coffee Brewing Master the perfect brew with Starbucks!

Conversion Flow:
* User clicks on the tracking URL.
* User redirects to the WhatsApp ChatBot
* User will send the default message
* Tracked on client CRM and report will be imported in every 24 hours
* Payment will be made only for subscriptions meeting KPI.

Tracking Information:
Frequency - Offline (24 hours)
Cookie Duration - 1 Day
Web - Not Available
Mobile Web - Available
App - Available
Deeplink - Not Available
Multiple Conversions - Not Available
Report Frequency: Twice a week
Conditional Tracking: No
Validation Period: 45 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Not Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Allowed
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA
Missing sales process: - Not Allowed

Detailed KPI:
1. This is an offline coupon redemption campaign organized by Tata Starbucks Pvt. Ltd.
2. Users receive a coupon via WhatsApp by clicking through the mobile landing page.
3. Coupon can be redeemed in-store or on the Starbucks App for select short & tall handcrafted beverages.
4. One coupon per mobile number. Exclusive coupon codes can also be provided.
5. Offer is available to both Starbucks registered members and non-members
6. Geo Targeting: Pan India
7. KPI: Chat initiation to coupon redemption (40%)

vCommission