Pixel fires after 4th page submit Filters: - No Addresses from the following: PO Boxes, High-rises, Townhomes Target Info: Ages 25+ Homeowners Restrictions - Partners must submit custom creatives for marketer approval - please submit via your Perform[cb] login or get with your partner executive for approval - Creatives found on the offer card in CAP are approved to run 'as-is' - No incentivized traffic - No rebrokering - No co-reg - No SMS These are NOT ALLOWED in Ads/Landing Pages ▪ Guaranteed ▪ Pre-screened ▪ Pre-qualified ▪ Insured ▪ Licensed ▪ Bonded ▪ Assistance ▪ State Approved ▪ The term “program” in any context. We provide a service for homeowners, but not a “Program” ▪ "Qualify", as it implies there is a giveaway or program. "Qualify" is permitted if accompanied by language that clearly states the "qualification" is for a quote or for potential savings. (i.e. "You could qualify for a quote if you own your home in Austin”) ▪ Rebate ▪ FREE Ads and Landing Pages may NOT include specific promotions. ▪ Phrases like "state-approved" or "government-approved" are not permitted. ▪ Buy 1 Window, Get 1 Free 1 ▪ Specific savings percentage ▪ Expires Soon! ▪ Specifics about warranty ▪ Specifics about financing offer ▪ Limited Time Offer - This includes language like "this offer expires soon", "end of the month", etc" Ads and Landing Pages may NOT include the following: ▪ Any reference specific to incentives, government programs, grants, ‘hud’, ‘PACE’, low-income housing assistance ▪ Name, logo, imagery, or likeness of any home improvement or home services contractor, company, or store Including but not limited to; The Home Depot, Lowes, Tesla ▪ “No Money Out of Pocket” or “$0 Out of Pocket”, or “$0 Cost Installation” ▪ May not use or call out a specific number of homeowners in the ad copy. (ie: “Looking for 200 Homeowners in need of Windows”)"

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