G-Star RAW is a modern denim brand. For more than 25 years, G-Star RAW has been a denim pioneer: originating the concept of 3D-denim and dedication to raw, untreated denim. G-Star RAW's philosophy has always been ‘Just the Product.’ focusing on denim craftsmanship and innovation. Who We Are Since G-Star RAWs creation in 1989, the philosophy has always been ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets’, by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of G-Star RAW's distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.
Collectcent
Our advertising campaigns cut through the clutter of mobile and desktop advertising and are centred on performance. We route traffic with direct offers to different markets and segments to deliver the best cost per acquisition/install/sale performance. The process is transparent, optimised and yields high returns.