Yango Drive is a new aggregator for car rentals in Dubai. Judging by the offered selection, it certainly claims to be the largest marketplace in the emirate: over 20,000 cars and 3.5 million offers, ranging from economy class to super luxury. The platform is available in the Yango app and on the web version at drive.yango.com.

About the Advantages:
- 24/7 customer support
- Delivery to any location in Dubai
- A wide selection of cars with real photos
- Exclusive cars: Cybertruck, Rolls Royce, Bentley
- No deposit payment (one of the most popular option)

 

Customer Profile:

Age:
- Youth and Young Adults (18-34 years): This is the main group of renters, including students, working young professionals, and tourists. Young people often seek flexible solutions and high mobility.
- Middle Age (35-54 years): Often includes business people working in international companies, families, and those visiting Dubai for business or work trips.
- Older Adults (55+): In this group, car rentals may be less common, but it is still present, especially among those coming to Dubai for leisure or medical treatment.

Gender: Approximately equal distribution between men and women, although men may be more active in renting cars for business purposes and travel, as well as a general love for cars.

Nationality and Ethnicity:
- Foreigners (70% of the population): Dubai attracts many expatriates and tourists, making them the primary group of renters. This includes residents from Russia, India, the UK, the USA, and other countries.
- Locals (30% of the population): Includes UAE citizens who rent cars for personal needs or business trips.

 

Can also be divided into groups:

Tourists:
- Short-term rentals: Tourists visiting Dubai often rent cars for a short period (from a few days to a few weeks). They prefer comfortable cars for sightseeing.
- Typical requirements: Access to modern cars, ability to choose color and model, family trip services, affordable prices.

Businessmen and Corporate Clients:
- Long-term rentals: Business people working in Dubai often rent cars for a longer term. This can include both personal and corporate rentals.
- Typical requirements: Premium cars, vehicles for business trips, support for corporate terms, convenient rental processing.

Expats and Locals:
- Medium-term rentals: Expats and locals needing a car for a longer duration often rent for personal needs or due to their own car being under repair or for long trips.
- Typical requirements: Economical and reliable cars, flexible rental terms, ability to extend rental.

Families and Groups:
- Short-term rentals: Families and groups coming to Dubai for vacation may rent cars for comfortable travel around the city and its surroundings.
- Typical requirements: Spacious vehicles, availability of child seats, option to rent an SUV or minivan.

 

Popular Products: Comfortable class cars without a deposit, rentals for more than 7-8 days.

Brand Positioning: Fast car rental in Dubai without a deposit and with delivery, a wide selection of cars, transparent conditions, comfort and safety without unnecessary expenses.

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