Description: Find the best prices! Choose your project category > Complete the questionnaire > Have a pro call you in minutes

Requirements: Pixel fires when quick short form completed > Fires on a successful lead sold. Conversions fire in real time

You need to provide a placement before you start running the offer. Conversions without a placement will be rejected

Allowed Methods of Promotion: Search traffic only

Restrictions: 
• No Adult traffic
• No Auto-Subscriptions
• No Bloggers
• No Cashback & Rewards
• No Contextual
• No Coreg
• No Display traffic
• No Email traffic
• No Fraud
• No Icon Ads
• No iFrame
• No Incent
• No Mobile App/In App traffic
• No Pop-up/Pop-Under/PPV
• No Proxy or VPN
• No SMS traffic
• No Social traffic
• No Spam

These are not allowed in Ads/Landing Pages:
▪ Guaranteed
▪ Pre-screened
▪ Pre-qualified
▪ Insured
▪ Licensed
▪ Bonded
▪ Assistance
▪ State Approved
▪ The term “program” in any context. We provide a service for homeowners, but not a “Program”
▪ "Qualify", as it implies there is a giveaway or program. "Qualify" is permitted if accompanied by language that clearly states the "qualification" is for a quote or for potential savings. (i.e. "You could qualify for a quote if you own your home in Austin”)
▪ Rebate

Ads and Landing Pages may NOT include the following:
▪ Any reference specific to incentives, government programs, grants, ‘hud’, ‘PACE’, low-income housing assistance
▪ Name, logo, imagery, or likeness of any home improvement or home services contractor, company, or store Including but not limited to; The Home Depot, Lowes, Tesla
▪ “No Money Out of Pocket” or “$0 Out of Pocket”, or “$0 Cost Installation”
▪ May not use or call out a specific number of homeowners in the ad copy. (ie: “Looking for 200 Homeowners in need of Windows”)

Ads and Landing Pages may NOT include specific promotions. Examples include but are not limited to:
▪ Phrases like "state-approved" or "government-approved" are not permitted.
▪ Buy 1 Window, Get 1 Free 1
▪ Specific savings percentage
▪ Expires Soon!
▪ Specifics about warranty
▪ Specifics about financing offer
▪ Limited Time Offer - This includes language like "this offer expires soon", "end of the month", etc

Usage of “FREE”
▪ The word “Free” as it relates to any home improvement service is NOT ALLOWED (ie: “Free Solar”, “Free Window Replacement”, etc)."
▪ The word “Free” may be used sparingly as it relates to the cost of receiving quotes (ie: “Get Free Quotes for Your Windows Project”)
▪ The word “Free” may not be used in any way that can mislead consumers
▪ Specifically, regarding Solar ad copy, the following phrases are strictly prohibited: “Free Solar Panels”, “Go Solar for Free”, “No Cost/$0 out of pocket”, “State giving away solar panels”, “Government giving away solar panels”, “Government program”
▪ If “Free” is used in a paid search ad description for home security, the ad description must also include the words “$99 installation fee and purchase of alarm monitoring services required.”
▪ For all projects the following phrases are strictly prohibited: “Zero out of pocket”, “nothing out of pocket”, “$0 out of pocket”, “{Project Name} Program”, “Giving Away {Project Name}”, “Free {Project Name}”. “....give you {Project Name}”, or anything that implies a free project

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