Payout is based on a valid lead submission including name, phone, email, and home address. Revshare model based off call and click revenue. Traffic must target consumers actively looking to insure more than one (1) vehicle. Users must be homeowners Users must have maintained active auto insurance for at least 1 year Offer Details: Pixel Fires: Valid lead form submission with complete contact info Accepted Channels: Search, Email, Newsletter, Display, Listicle, Native, Social (Please contact your affiliate manager for other traffic channel approvals outside of this list) Target Demographic: Ages 25–55 State Exclusions: CA, NY, NJ Top Performing States: AL, AZ, CO, CT, DE, GA, IA, IL, KY, LA, MD, MN, MO, MS, MT, NH, NM, OH, OK, OR, PA, RI, SD, TN, TX, UT, WA, WI Peak Hours: 5 AM – 6 PM EST, Monday–Friday Initial Cap: 300 per publisher Quality reads include: - lead to call transfer >2.5% - lead return rate <20% - Anura 'bad' fraud detection <15% Compliance & Restrictions: All custom creative and copy must be submitted for approval before use No deceptive claims (e.g., “$0 down” coverage) Savings claims must include disclaimers and cite source > If no disclaimer is used, only the national average savings ($837/year) may be displayed Prohibited imagery: Government buildings, bank statements, fake checks Prohibited messaging: Any implication of a rebate or government-affiliated program

Ray Advertising