Name: Bajajgeneralinsurance.com Health Insurance CPL - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPA

Vertical: Lead Gen

Category: Insurance

Description: The Bajaj Allianz Health Insurance health insurance policies provide coverage for the expenses associated with any medical treatment received at a hospital for illnesses, accidents, or injuries, ensuring utmost care.

Conversion Flow:

* User clicks on the tracking URL.

* User enters Name, Mobile Number, and Pincode.

* User clicks on Get Quote and verifies the mobile number via OTP. (Payable lead)

* User selects the members to be covered and enters their DOB details.

* User selects the Sum Insured and answers optional health insurance questions.

* User clicks on Save & Proceed.

* User reviews the available health insurance plans and selects a preferred plan.

* Conversion is tracked on the client CRM & report will be imported every 24 hours.

* Payment eligibility is strictly based on the agreed KPIs.

Tracking Information:
Frequency - Offline
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: Mobile OTP
Report Frequency: Thrice a week
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Lead ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. Hard KPI: 2% CVR (Lead to sale) to be maintained, or pro rata billing

2. Eligibility: No top up policies will be considered in the policy count
3. 40% leads should be connected.

4. Geo Targeting: Pan India

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