Company Description:  ICICI Lombard is synonymous with trust and reliability. It's bike insurance is a top choice among customers for several reasons such as Instant policy issuance, 24X7 roadside assistance, Digital claims inspection, Service guarantee, etc. Bike insurance safeguards you financially if your bike or two-wheeler is involved in an accident or gets stolen or damaged due to natural or man-made damages. Two-wheeler insurance covers the cost of repairs or replacement, ensuring you don't have to shoulder the financial burden alone.
Most online 2-wheeler insurance policies offer coverage for both – damage to the bike and damage to a third-party. A third-party bike insurance cover costs when your bike causes damage or injury to someone else or their property. In India, two-wheeler insurance isn't just a financial safeguard—it's mandatory under the Motor Vehicles Act, 1988. Ensuring your two-wheeler is insured helps you stay compliant with the law while offering peace of mind on every ride. 

Campaign Description: It is a CPS (Cost per Sale) campaign in which client wants to generate maximum revenue for its Bike insurance campaign.

Objective: The main objective of the campaign is to generate maximum revenue/sales for client.

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