Everyday Life is an online life insurance concierge service, and we have seen substantial growth and success with the brand over the past several months Conversion Point: Application Submission. First, the user will complete a quick 2 3-minute assessment on the first page to obtain high-level insights, gathering information such as age, gender, health conditions, habits, and previous or current life insurance policies if applicable. From there, Everyday Life will provide the user with several tailored recommendations for life insurance policies to choose from based on their answers. Once the user has selected a policy to proceed with, that is where the application process will begin and takes around 10-12 minutes, with most users knowing if they are approved instantly. They are targeting an audience focused on life insurance or securing financial peace of mind in general. Traffic Allowed: Network Social Content/Reviews Native Display Traffic Restrictions: Incent traffic Fraud US Only Targeting: Women. People aged 25-50 Employment/Individual Annual income: $20-50k Stay and home spouses > $100k Top States: MS, AL, LA, GA, SC, WV, WI, MI, IL, OH, AR, NC, FL, TX Targeting: Avoid NY Focus on southern states If a broader net is required add Midwestern states Please send a preview to your AM for client approval before you start the traffic

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