Dynamic (based on RTB response) 

Minimal call duration: Dynamic (based on RTB response) 

 Payouts: Dynamic (based on RTB response) 

Call hours: Dynamic (based on RTB response)

Time Zone: EST

Call limits: no cap

Concurrency cap: none

GEO: Dynamic (based on RTB response)

Call approval/refusal time (hold period): 7 days

Definition of a qualified call: 

• Caller must be interested in new service within service area and decision maker- homeowner.
• Only apartments, houses or family homes
• No commercial buildings or mobile homes
  
  
  

  Definition of an unqualified call: NO Animal Control/wildlife removal calls. No wasps and bees, bed bugs, rats, racoons, foxes, bats, cats, chipmunks, squirrels, woodchucks, crane fly, drain flies, Grasshoppers, fruit flies -Gnats, Honeybees, aphids, snails, grubs, slugs, chiggers, or chinch bugs, lizards, maggots, mites of any kind scabies, snakes 

  *Note - The type of pests serviced will vary depending on the buyer. Please stick to the most common pest. Example list: (Ants, Spiders, Cockroaches, House Crickets, Mice, Rats, Earwigs, Silverfish, Clothes Moths, Centipedes, Millipedes, Termites)
  
  
  

WILDLIFE REMOVAL:

Tier 1: Dynamic (based on RTB response) 
Call hours: 24/7
GEO: Zip List:https://docs.google.com/spreadsheets/d/1u1I6alTDWEGuc1FtBSLZ3zIX6PZ06saE16Pcbx_RzfE/edit?usp=sharing

Definition of a qualified call: 

• Callers interested in getting Wildlife removal services.
• Accepted pests: Bats, mice, rats, squirrels, raccoons, opossums, skunks, birds, snakes, moles.
  
  

Allowed types of traffic: Paid Search, SEO, Social 

Prohibited types of traffic: FB Marketplace, SMS, GMB

**Restricted: Brand bidding, fake testimonials/reviews, no "same day appointment" and "free quote" verbiage allowed.

Calls might be refused upon merchant's reporting/tracking system (duplicate, duration discrepancy)

**IMPORTANT: Must add the following disclaimer at the bottom of your site

Disclaimer: [This site] is a free service to assist homeowners in connecting with local service providers. All contractors/providers are independent and [this site] does not warrant or guarantee any work performed. It is the responsibility of the homeowner to verify that the hired contractor furnishes the necessary license and insurance required for the work being performed. All persons depicted in a photo or video are actors or models and not contractors listed on [this site].

**If you are planning to use verbatim like 24/7 services or Same- Day Service it is required to add the following disclaimer at the bottom of your page. If not, don't use at all.

Same-day and 24/7 emergency services are subject to provider participation, location, technician availability, and demand. Availability is not guaranteed and may vary by market and appointment capacity.

MarketCall