GEO: US
Traffic: social, email, display
Description:
Flow: CPL (soi/email submit);
Target audience: male,female ; 30+
Restrictions: No incentivized or co-registration traffic methods; No re-brokering of offer to third party networks; no bidding on third party branded company names or product terms
List of States to target:
NH, RI, MA, ID, OR, WA, UT, AZ, CT, KS, PA, ND, OH, CO, IA, NJ, CA, DC, MT, MN, FL, WI
Approved pubs only!
You must get permission from your manager before launching! Affiliate that goes live without approval won't be paid
Creatives must be approved with advertiser. Traffic with non-approved creatives won't be paid and affiliate will be blacklisted on advertiser
After quality check advertiser approves leads and dedicates daily cap. Quality report is available within a week after test can is spent
Test leads are strictly prohibited. Please reach out to your AM in case you need a test conversion
Promotion may not include word free (may be used sparingly as it refers to the cost of receiving quotes):
"buy 1 window get 1 free", "free solar panels", "go solar for free"
Promotion may not include any reference to government programs, grants, rebates, discounts, incentives
“State giving away solar panels”, “Government giving away solar panels”, “Government program”
Promotion may not include name, logo, image of any home improvement contractor, company
Like: The Home Depot, Tesla, Lowes
Promotion may not include specific savings perentage or amount
You can save $200 each month, you will save 70% on your energy bills
Promotion may not include wording: expires soon
take free survey before it expires
Promotion may not include wordings: $0 down, no money out of pocket, 0$ out of pocket, $0 cost installation
Promotion may not use or call out a specific number of homeowners or limited time of promotion
"We're looking for 200 homeowners"
Promotion may not include specific about warranty
Promotion may not include incentivized advertizing
Collection of personal information from anyone under age 18
Restrictions: KPI: ≥12% Appointment Rate; ≤3% Appointment Rate is subject to Non Payment
Rejection Reasons: Tests, Duplicate, Invalid Contact Info, TCPA Non Compliant, Spanish Speaking Only, Wrong Number, Did Not Apply, Non-homeowners, Spanish Speaking, Commercial Lead, DNC: Do Not Call list, Bad/Poor Credit, Home Not Built, Hung Up On Agent, Incentivized, Mislead/FREE
Only the following states are currently being accepted:
Facebook Campaign Optimization (Data)
Please append your Facebook campaign with the following on your Ads Manager:
&fbpixelid=fbpixel
Event - Complete Registration
Tik-tok Campaign Optimization:
&ttpixelid=tiktok pixel
Google Campaign Optimization:
&googlepixelid - for google pixel
NEED PROOF
ALL LEADS WITHOUT APPROVED PLACEMENTS WILL BE DEDUCTED.