Headway [CPA, iOS/Android]

GEO :
UK, AU, CA ,Europe, LATAM, Other
Budget: 10 events daily per source
Tracker: Appsflyer Mobmio
Paid event: subscription_success_trial, subscription_success_nontrial
User flow: app install - app open - free trial - subscription purchase
Allowed traffic sources:

• In-app
• Unity Ads
• Applovin
• Bigo Ads
• Mintegral
• Snapchat
• SEO

VTA is allowed
PostInstall - 30 days
Validation process: Appsflyer +CRM
NOTES:
1. Name campaigns like this Agency_AppName_OS_Geo
2. Avoid exceeded dimensions (don't use to many values of media_sources and other parameters), the details are there:

Also important, please always add to your links: utm_source=affiliate

Hard KPI:

• installs - 5000 per source
• fraud - not more than 20%
• retention rates - client will just look at the % of users who get back to the product after some periods from corresponding installs.
• refund rates - refunds/subscriptions, no more than 12%
• chargbacks rates - refunds/subscriptions, no more than 3%
  
  Creatives: https://drive.google.com/drive/u/0/folders/1q_1FaCqpPFVk6eN0PGkXVdSX0zM_iFhsv

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