Operating Hours: 6:00 AM – 11:00 PM EST Creative Approval Requirements: Facebook preview ad links must be provided along with the corresponding creatives for approval before launch. All creatives must clearly set the expectation that a licensed insurance agent will contact the consumer by phone. This messaging helps attract higher-intent prospects and can improve downstream contact and conversion rates. Required Consumer Expectation Messaging Avoid generic messaging such as: “Compare Quotes” “Save Money” “Check Rates” While these messages may suggest that consumers are simply requesting information, they can create confusion when a licensed agent subsequently calls. Instead, creatives should clearly communicate the possibility of a phone call. Approved messaging examples include: “Speak with a licensed agent about your options.” “Request your quote and expect a call from an agent.” “A licensed agent will help review available coverage.” Strictly Prohibited Traffic Sources & Methods The following traffic sources and promotional methods are strictly prohibited: Incentivized traffic, including hard/soft incentives, offer walls, virtual currency, rewards, or similar incentives Surveys Sweepstakes or giveaways Content unlocking Pop-up or CPV traffic Path traffic Adware Bots or automated traffic Misleading or deceptive advertising practices

Ray Advertising