Definition of a qualified call: customers interested in auto insurance, that were billable on advertiser end by passing min buffer time
Preferred Consumer Profile: homeowner, multiple policies, multi car/ multi driver, age up to 65 years old.

Definition of a non-qualified call: customer service calls, spanish calls, duplicate calls in advertiser system, and calls from military veterans.

Tiers uninsured:

Tier 1 - $16/150sec post IVR
Call limit: 100 calls/day 
Call hours: Monday - Sunday 7:00am - 11:30pm EST
Concurrency cap: 3 CC
GEO: AL, AR, AZ, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, KS, KY, LA, MA, ME, MI, MN, MO, MS, MT, NC, ND, NE, NJ, NM, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI

Tier 2 - $19/165sec no IVR
Call limit: 25/daily
Call hours: Monday - Sunday 8am-8pm EST
Concurrency cap: 5 CC
GEO: AL, AR, AZ, CO, CT, GA, IL, IN, KS, KY, LA, ME, MI, MS, MO, MT, ND, NV, OH, OK, OR, TX, PA, RI, SC, SD, TN, UT, VA, VT, WA, WV, WY

Tier 3 - dynamic/135sec no IVR
Call limit: 100/daily
Call hours: Monday - Friday 10:00am - 6:00pm EST
Concurrency cap: uncapped
GEO: AL, AK, AZ, AR, CO, CT, DC, GA, ID, IL, IN, IA, KS, ME, MD, MN, MS, MO, MT, NE, NV, NH, NM, NC, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Tier 4 - $20/220 sec on RTB
Call limit: 30/daily
Call hours: Monday - Friday 09:00am - 05:00pm EST
Concurrency cap: uncapped
GEO: All states EXCEPT Alaska, Delaware, District of Columbia, Hawaii, Idaho, Iowa, Kentucky, Maryland, Massachusetts, Minnesota, Nebraska, New Hampshire, New Jersey, New York, Vermont, Wisconsin.