Conversion point: 3rd page
Traffic: Channels: Email, Display, Social, Path, SMS.
Geo: US.
Unapproved States: Alaska, Montana, Nebraska, North Dakota, South Dakota, Wyoming, Puerto Rico
Restrictions: intent. All custom creatives and media placements require approval. Any deviation will result in non-payment. No network brokering of this offer unless approved in writing by your AM.
Description:
Affordable Connectivity Program
The Affordable Connectivity Program (ACP) is a federal government benefit program aimed at ensuring connectivity to eligible households.

To receive a free smartphone and monthly service, you must meet the income-based or program-based eligibility guidelines.

if you qualify, you will receive:
FREE smartphone
* FREE unlimited talk
* FREE unlimited texting
* FREE high-speed data

(Can also say ‘no cost’ or similar language if FREE creates delivery issues.)

Exclusive states: Nebraska, South Dakota, North Dakota, Alaska, Wyoming, Montana.


Marketing Guidelines:
Can not say the phone is from the government, but can say "New gov program". (Instead say ‘free phone from Safelink”)
Can not say unlimited data, but can say "free data or free high speed data"
Can not show phone brands/logos in images.
Can not make false claims of guaranteed approval.

Charge backs on unqualified consumer/form fills may occur even after pixel fires
- NEED PROOF

DYNU IN MEDIA