Conversion Point: Valid Sale (CC Submit) GEO: US Only English Language Traffic Allowed: Social, Banner, Native, Push, SEO, Search, Brand Bidding No Incent No Co-Reg No Survey No SMS No Adult Send ad creatives and LP to AM for approval Forbidden traffic types/false Advertisements Will NOT Be Paid For Fake/false celebrity ads/endorsements are strictly prohibited Age Demo (what age range works best)- - 35 + Sex Demo (Male/Female)- - 92% Female / 8% Male Credit Score (what credit rating works best)- - 650 + Seasonal (what seasons does the offer work best in)- - All year round Duration (when/if a user can or should be retargeted with this offer)- - as soon as they leave the funnel Mobile/Desktop (is mobile or desktop traffic preferred)- - Both Device (any preferred devices?)- - All

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