Name: SmartFinancial.com Life Insurance CPL (Lead Gen) - United States** (Internal)

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPL

Category: Leadgen

Description:SmartFinancial is a leading digital insurance marketplace. SmartFinancial uses proprietary customer acquisition technology to connect in-market insurance consumers with a vast network of insurance agents and carrier partners nationwide.

Conversion flow:
* User clicks on tracking URL
* User Enters Date of Birth
* Users chooses the marital status from married and unmarried
* User enters weight
* User enters tobacco use
* User chooses if there are any health concerns
* User selects any health conditions that apply
* User selects the coverage time period they are interested in
* User selects Coverage Amount they are interested in
* User enters Full name
* User enters Complete address
* User enters email
* User enters valid phone number
* Postback fires here
* Payments will be made for conversions meeting KPI.

Promotion Methods:
Social - Allowed

Payout: $4/Lead

Detailed KPI:
1. Lead caps: 100 leads/day Weekday Monday to Friday Only
2. Day-parting: Monday to Friday 9am-5pm EST Only
3. Target Demo: US only, English only, looking for Life insurance policies, can be final expense or term life too. As low as 29/month.
4. Traffic Restrictions:
* No paid search, SMS, co-reg, path, pop-under, call center, offerwall, bots or incent such as rewards, freebies, surveys, cash-back, etc,.
5. Creatives: If you will be using any custom assets for digital, social or native ads or emails, we will need to review your templates or screenshots of recent campaigns. Please email each new creative to me for approval before it is used. Please review the creative restrictions below to ensure you're in compliance with our terms.
* No free gas cards/free gas angles
* No mention of race/ethnicity
* No mention of brands, or misspellings of brand
* No mention of insurance companies scamming people, and portraying Insurance carriers in negative way
* No mention of race
* No alluding to a potential refund
* No alluding to getting cash back or getting anything back which alludes to a refund
* No absolute numbers (eg save as much as $600/year is ok, save $600/year is not)
* Any copy regarding rates as low as must be done in monthly or yearly increments, not daily or weekly.
* No checks on images
* No DMV images
* No cash/coins on images if it's meant to be the focus. For example, someone with a bundle of cash in their hands would not be acceptable. If it's in the background and not on purpose, it's fine.
* No "US Drivers with No DUIs in 3 years" taglines and no reference to DUIs in general
* No mention of carrier brand names and/or misspellings of carrier brand names
* No usage of government symbols or insignia
* No specific verbiage of a demographic group (ie Savings for Seniors, Savings for Veterans, etc)
* Content on creative and prelanders need to have a relationship and be relevant. For example, if the headline on a creative cites "New laws" and the destination URL mentions nothing about the new laws, then the creative will be flagged for "misleading"
* No Spanish or other language outside of English targeting/messaging.
* No use of free dental/vision/hearing aid requests.

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