FE Inbound [Clean Calls] RTB Major Criteria: Clean, High-Intent Calls Only only clean, genuine, high-intent Final Expense calls accepted from consumers who are seriously interested in purchasing Final Expense insurance. PAYOUT: $40 Buffer: 120 Second Hours of Operation: Wed–Fri: 9:00 AM–2:00 PM CST States Accepted: AL, AZ, CO, FL, GA, IL, IN, KS, KY, LA, MI, MN, MS, MO, NE, NV, NJ, NM, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, WV, WI Required Filters & Targeting: Only English Call Allow Age: 50–79 Payment: Caller must have a valid credit card or an active checking account Health: No terminal illness or other disqualifying health conditions Interest: Caller must confirm they are specifically interested in Final Expense insurance coverage, not simply seeking general information. The following traffic is strictly prohibited: * Free-quote seekers * Callers looking for food cards, cash cards, gift cards, or similar incentives * Callers seeking giveaways or other promotional benefits * Callers who are only looking for general information and have no genuine intent to purchase Final Expense coverage * Any misleading or incentivized traffic Advertising Requirement: Ads must not mention or imply anything is free, including free quotes, free benefits, free cards, or similar offers. TEST CAP: 15/Day, if hearing sales we can increase cap quickly CC: 1

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