Conversion Point: Valid Sale (CC Submit) KPI: (BURN Men in their 20s to 40s) (TRIM Women in their 20s to 30s) GEO: CA Only Traffic Allowed: Email, Social, Banner, Native, Push, SEO, Search No Brand Bidding - includes the brand name, product name, and any variations No Brand Impersonation (EX. No Claims of being the 'Official Site' of the product) No brand/product names within the domaian of a website. (EX. www.productname.com) No brand/product names within the subdomaian of a website. (EX. healthfacts.productname.com) No Negative Advertising (Scam, Warning, Danger, etc. language) No Incent No Co-Reg No Survey No SMS No Adult Send ad creatives and LP to AM for approval Forbidden traffic types/false Advertisements Will NOT Be Paid For Fake/false celebrity ads/endorsements are strictly prohibited Examples of 'Brand Impersonation' on Social Media pages - Using the brands logo as your profile picture or cover images - Using the brand name as your profile name - Using the brand name as a page or group name on Facebook - Impersonating the official brand page - Claiming or pretending to be the official social presence of the brand - Using the brand name as your handle on the social media platform - Linking directly to the brand site from your bio

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