https://cpa.kit.global/media/static/cache/c7/0e/c70ec063e299229bc3f0072fd4fb5893.png

Target

Pay

Sold Registration PERCENT

72,00%,

Rate calculation

By application date

Cookie TTL

30 days

HOLD

After checking

Max. time of processing

30 days

Description

Short term loan - They might be called different things, but they’re all designed to provide you with temporary financial relief. Simply receive the loan money. Your loan will be deposited directly in your bank account, usually as soon as the next day.

Work rules

User journey:

• In the case of a flat rate, the flow is as follows:
• When the user fills out the loan form and clicks “Submit”, they stay on the waiting page.
• The lead/application is sent to all available lenders.
• The data goes through the filters of each lender.
• After passing through the filters, the lenders' systems make a decision to buy the lead.
• In case of uprule, our system redirects the user from the waiting page to the lender's page.
• In this way, the 'Lead' is converted into a 'Sold Lead'.

Campaign targeting time:

• 1. Mon-Fr 8am-8pm EST time zone
• 2. Sat 8am-1pm EST

If you need more creatives, including HTML, please reach out to your Personal Manager.

KPIS:

• On sub-id traffic - If proxy more than 3% (VPN leads, tenders work only with US borrowers) - optimize or pause;
• Mobile traffic should be at least 60%, ideally 80%;
• Dup1 (lead uniqueness) - at least more than 30% (they also look at Dup7, Dup30);
• Redirect if less than 60% - optimize (redirect percentage is shown from sold leads (conversion point - Sold Leads));
• If the borrower is not redirected to the lender after selling him a lead (Sold Lead), then he will not sign the contract, and such traffic will gradually stop buying.
• The advertiser is looking for traffic with no VPN, with redirects, with no duplicates.

Exit flow:

1. The first couple of days advertiser will monitor the quality of traffic, while open lenders monitor the data of borrowers from the first leads bought from publishers.
2. Payouts are usually tested during this period, less than a dollar, because lenders act cautiously and bid minimum prices from new leads.
3. If everything is ok, advertisers open your campaign to all lenders (because some of them are sensitive and we never open from the first new sorts, such rules).
4. Then the payouts will gradually increase day by day and we can show you competitive . Usually the ROI period in our vertical lasts 3-6 weeks (as many lenders wait for the first payments to come in from the borrowers publishers sent before significantly increasing demand and payouts for publisher leads).

KIT CPA